Shopping in Saint-Tropez

A must-see fashion spot, Saint-Tropez is the leading destination for serial shoppers! On the program: luxury boutiques, designer workshops, art galleries and a myriad of accessory stores…

Since the beginning of the 20th century, Saint-Tropez has had a special relationship with fashion. In 1919, Claire Vachon settled there and her daughter Manine developed, in the 1950s, collections imbued with sunshine and Mediterranean spirit that enchanted the new wave. This simple and elegant fashion, like the gingham dress, found its muse in the person of Brigitte Bardot. In the 1960s, new designers settled in the port like Albert and Vicky Remy who founded the house “Choses”. Since then, the love affair between the city and fashion continues to the rhythm of fashion shows, shootings and advertisements organized by prestigious brands. If you want to adorn yourself with the glamorous elegance of Saint-Tropez, go shopping at Place de la Garonne, Rue Gambetta, Rue Allard, on the quays of the port or at the Ponche. You will find luxury brands (Vuitton, Dior, Hermès…) as well as the workshops of new trendy designers. You can also discover jewelry, leather goods and accessories boutiques that allow you to cultivate, down to the smallest detail, the fashion spirit of Saint-Tropez. You will also notice that the image of the flagship city of the Gulf, between party, carefree, luxury and glitter, is not at all overused!